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In 1965, it took 3 prime time commercials to reach 80% of the viewing audience. Today, it would take more than 125 to achieve the same results. Submit your FunFact by clicking here.
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© 2008 The 60 Second Marketer, All rights reserved, Site Map
According to the Email Sender and Provider Coalition, 8 out of 10 email subscribers say they know exactly what they're doing when they hit the "Report Spam" button in their email clients.
Other results in their survey include these important findings:
- 83% used the "Report Spam" button in their email clients at least once
- 80% used it without opening the message
- 73% based their decision on the "from" line
- 69% based their decision on the subject line
- 20% used the spam button to unsubscribe from the mailing
If email is part of your marketing mix, you might be interested in checking out one of our 60 Second Videos called "The 10 Forbidden Words in an Email Subject Line." The video outlines several important things you should know about email subject lines that can help improve your delivery rate.
Who's in charge here? You are. Because it's your content and input that fuels The 60 Second Marketer. So send us your articles, video scripts, feedback and suggestions. They're what makes The 60 Second Marketer a living, breathing entity.
If you like the concept of The 60 Second Marketer as much as we do, then spread the word by e-mailing friends, talking about us in business meetings and writing your Congressman.
We're joking about the Congressman thing. Sort of. But we're totally serious about you helping us spread the word, so have at it.
Just so you know, we update The 60 Second Marketer with content that you provide every day. By that, we mean it's updated as often as we can. If that's every day, great, but if it's not, it might be every other day or something. (Unless it's a weekend, in which case we'll wait until Monday. Unless Monday is a holiday, in which case we'll try to get to it Tuesday.)
Interested in writing your own 60 Second Video, or Article? Then shoot us an e-mail with your idea and we'll get you started. Send your e-mail to TheFriendlyPeople@60SecondMarketer.com.
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