MarketingIQ-Intermediate

Couldn't confirm presence of Flash 8 or higher because JavaScript was disabled.Get FlashI really do have Flash installed.ul{margin-top:0px;margin-bottom:0px;list-style-type:none;padding-left:20px;}1. For much of the 20th Century, many of America's most prominent advertising agencies were located on ...

[ ] Miracle Mile.

[ ] Madison Avenue.

[ ] Bourbon street.

[ ] M street.

[ ] Bombay Avenue.

2. If a company surveys 150 customer prospects via telephone, they've used ...

[ ] preview research.

[ ] quantitative research.

[ ] secondary research.

[ ] reporting research.

[ ] qualitative research.

3. Marketing that uses Web 2.0 technology to create a dialogue between the customer and the corporation is called...

[ ] pro-bono marketing.

[ ] social media marketing.

[ ] non-linear marketing.

[ ] asymetrical marketing.

[ ] traditional marketing.

4. After its early successes with Ivory and Crisco, which company developed a new business technique called "brand management."

[ ] Procter & Gamble.

[ ] Kodak.

[ ] IBM.

[ ] Ford.

[ ] Xerox.

5. Consumers often buy products for emotional reasons, then rationalize their purchase with ...

[ ] logic.

[ ] irrational behavior.

[ ] additional purchases.

[ ] beer.

[ ] regret.

6. When a company breaks its target market into smaller and smaller groupings, they're ...

[ ] practicing reductionism.

[ ] segmenting their target market.

[ ] doing nothing worthwhile.

[ ] limiting their opportunities for a sale.

[ ] fine tuning.

7. In the latter part of the 20th Century, Coca-Cola and Pepsi conducted a series of taste tests that resulted in ...

[ ] the merger of the two companies.

[ ] the advertising superstar series.

[ ] the brand manager face-off.

[ ] the great Cola Fiasco of 1951.

[ ] the Cola Wars.

8. McDonald's introduction of the Happy Meal revolutionized marketing because it recognized that when it comes to restaurant choices, kids had a high degree of influence on ...

[ ] their music choices.

[ ] their seating arrangement.

[ ] their siblings.

[ ] their teachers.

[ ] their parents.

9. For more than a decade, "Just Do It" was the tag line for ...

[ ] Google.

[ ] Shell Oil.

[ ] Nike.

[ ] Exxon Oil.

[ ] Microsoft.

10. In what year did Apple Computer revolutionize Super Bowl commercials with its knock-off of a George Orwell novel?

[ ] 1997.

[ ] 1964.

[ ] 2002.

[ ] 1973.

[ ] 1984.