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Over the last 15 years, Mark Shapiro has been doing media relations for a variety of technology companies ranging from international corporations to web launches and technology start-ups. He never went to PR school – instead, he has over 20 years real world experience as an editor and writer for several national consumer electronics and hobbyist magazines. You can visit Mark's website at www.srs-techpr.com
Hector Pages is Chief Operating Officer for Brandmovers, Inc., an Atlanta-based interactive promotion agency that specializes in online games, contests, and sweepstakes for leading consumer brands. He is an active member of the Promotion Marketing Association (PMA), the National Society of Hispanic MBA’s (NSHMBA) and an annual sponsor of the Promotion Marketing Association’s Law Conference. Hector also helps run A School Bell Rings, a non-profit that builds schools for impoverished children around the globe.
Andy Goldsmith is Vice President, Creative and Brand Strategy for the American Cancer Society. He has responsibility for the Society's brand stewardship including its nationwide advertising program.
Andy has developed marketing strategies for companies such as MetLife, the LPGA, Columbia/HCA Hospitals and the American Cancer Society.
Lisa Cramer is president of LeadLife Solutions, provider of on-demand marketing automation software that generates, scores and nurtures leads for B2B marketers. Lisa can be reached at 770.671.6702 or lcramer@leadlife.com.
For more information on LeadLife Solutions, visit www.leadlife.com or call 1-800-680-6292.
Nick Wreden, MA, MS, is CEO of FusionBrand, Asia's leading data-driven branding experts. He is the author of ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands, and other books.
Nick's blog is at http://fusionbrand.blogs.com and he can be reached at Nick@fusionbrand.com.
Mike Wittenstein, Chief Experience Officer
Storyminers
Mike@storyminers.com
Mike is a seasoned marketing/branding/operations/strategy execution veteran with over 20 years of experience at both large and small firms. Mike has a long track record at designing and delivering service innovations that help brands become more appealing—and more profitable. Mike has influenced key decisions at Air Canada, Apple, AT&T, CarMax, Delta Air Lines, Goodwill Games, Holiday Inns, IBM, Kinko’s, McDonald’s, MCI, Southern Company, Turner and Wingate Inns.
Charles Boyar, Vice President
MediaAnalyzer
Boyar@MediaAnalyzer.com
Charles Boyar is the Vice President of MediaAnalyzer, an advertising metrics and analysis company.
With over 15 years experience leading the Sales and Marketing Teams for media companies including the Financial Times, EcoMedia, and Ziff-Davis, Boyar brings a deep knowledge of effective advertising, marketing and communications to MediaAnalyzer Inc.
Brent Arslaner, Vice President, Marketing
Unisfair, Inc.
brenta@unisfair.com
Brent oversees all Global Marketing at Unisfair.
Prior to joining Unisfair, Brent was Vice President of Marketing at Jamcracker, a leading provider of On Demand Delivery solutions.
Brent holds a B.S. in Supply Chain Management from Syracuse University.
Benjamin Wayne, President and CEO
Fliqz, Inc.
bwayne@fliqz.com
Prior to Fliqz, Benjamin was President & CEO of Collabrys, a leading provider of outsourced customer acquisition and retention solutions for Global 1000 corporations. Collabrys was acquired by E-Centives in 2004.
Benjamin holds an undergraduate degree from Princeton and an MBA from the Harvard Business School, and he was a Fulbright Research Scholar to South Korea..
Carol Rich is an account manager with communications 21, a full service, integrated marketing public relations firm in Atlanta.
She graduated from the Grady College at the University of Georgia and is an active member of the Atlanta chapter of the American Marketing Association (AMA)..
Chuck is currently Vice President of Marketing for Varsity Gold, Inc., one of the nation’s largest fundraising companies. Chuck has developed marketing, advertising and sales strategies for numerous brands including Lee Jeans, Sears, Sprint, CITGO, Chick-fil-A, Scientific-Atlanta, Whitehall Jewelers and many others.
Bonnie has managed several multi-channel, multi-million dollar businesses for Fortune 100 companies in the the retail sector.
Her knowledge of merchandising, customer buying behavior, content, design, and email campaign strategy have been instrumental in positioning her clients as thought-leaders in their marketplace.
Toby Bloomberg is a highly-regarded expert on social media strategies and speaks regularly on the topic at industry events. She is the founder of Bloomberg Marketing, a social media marketing consultancy that helps organizations build stronger relationships with customers and stakeholders. Launched in 2004, her internationally recognized blog, Diva Marketing was one of the first "blog brands."
Peter Rao-McCann
Interactive Consultant
Rao-McCann.com
Peter Rao-McCann is an Atlanta based interactive marketing guy who helps businesses grow online. Peter brings an odd mix of experience, including software product management, client-side marketing management, and agency-side account and project management success to his everyday encounters with opportunity. A Citizen of Canada, and a resident of the US for 14 years, Peter will never live in a winter climate again. For more information, visit here.
Todd Miechiels is a B2B Internet marketing consultant who helps companies and agencies market more intelligently online.
Todd provides consulting, coaching and a full range of services to help advance his clients and take their Internet marketing to the next level.
Steven Grey
COO
Money Mailer
Steven Gray became the Chief Operating Officer of Money Mailer in July of 2007. Prior to his appointment, Gray was the Senior Vice President of National Accounts for eight years for Harte-Hanks Inc., a global leader in the direct and targeted marketing industry. During his time at Harte-Hanks, Gray was responsible for generating all new business on all levels within the company.
Jan Rasmussen has 25 years of experience in integrated communications and particularly enjoys media relations. At Fleishman-Hillard Kansas City, Jan is a member of an extensive media team including experts in corporate, healthcare, consumer, sports and technology media relations. The team consistently delivers solid media coverage for diverse clients across a variety of media.
Ernest Nicastro, a direct marketing consultant, copywriter and lead-generation specialist, heads up Positive Response, an award-winning marketing firm specializing in direct response copywriting, lead-generation and promotions.
You can contact him by phone at 614.747.2256. For more information visit www.PositiveResponse.com.
Chris Brogan is a ten year veteran of using social media and technology to build digital relationships for businesses, organizations, and individuals. Chris speaks, blogs, writes articles, and makes media of all kinds at ChrisBrogan.com, a blog in the top 20 of the Advertising Age Power150, and in the top 200 on Technorati.
Linda Lindsey
Marketing Consultant
Atlanta, Georgia
Linda Lindsey has been in the marketing and advertising arena for more than 18 years, and recently served as a Senior Marketing Manager for Ricoh U.S. She is also President-elect for the Business Marketing Association, Atlanta Chapter. Linda has firsthand knowledge of the "no-holds-barred" marketing advances that have driven businesses to try bolder, more profitable techniques to win new customers.
Scott Corbett
CEO
SleepytimeStore.com
Scott Corbett is the Founder and CEO of SleepytimeStore.com, a successful eCommerce site that sells gifts for babies and moms. Scott is an expert in some of the more cutting-edge uses of search engine optimization. He is also an expert in paid search, eCommerce and all things interactive.
Jamie Turner lives and works in Atlanta, Georgia and is the Editor-in-Chief of The 60 Second Marketer. He has spent more than 25 years helping corporations such as AT&T, Cartoon Network, CNN, Motorola and Coca-Cola Enterprises grow their sales and revenue through marketing. He is also the CEO of 60 Second Communications, a marketing communications firm specializing in high-impact marketing.
Jon Andersen runs the Andersen Law Firm. He received his Bachelors degree from Purdue University (Go Boilermakers!) and JD degree from Emory University’s Law School. He focuses most of his activity on advertising, marketing, communication and intellectual property matters. His special interests are sweepstakes, contests and promotions, trademarks, copyrights, and advertising/marketing business matters.
Jonathan Salem Baskin
Ad Age Columnist and Author
Branding Only Works on Cattle
Jonathan Salem Baskin has 26 years+ of experience working with many of the leading brand names around the globe. He is an active speaker, writes a regular column on marketing leadership for the CMO Strategy section of Advertising Age magazine, and pens the popular, daily dose of fantastic and foolish brand marketing on the blog Dim Bulb.
Jenni Hilton has over 10 years B2B marketing and public relations experience. Recognizing that small businesses have a need for affordable marketing and PR, she created Jen Marketing. As business needs change, Jen Marketing is able to adjust accordingly. Jen Marketing is available to assist any business – from working on a single media project, to managing an entire promotional marketing campaign – beginning to end.
Michael Belch, PhD.
Professor of Integrated Marketing Communications
San Diego State University
Michael Belch teaches Integrated Marketing Communications at San Diego State University, where he has received numerous Outstanding Professor awards. Dr. Belch has co-authored numerous articles in academic journals on advertising, consumer behavior, and international marketing. Additionally, he co-authored with his brother Dr. George Belch, the number one IMC textbook, Advertising and Promotion: An Integrated Marketing Communications Perspective.
Maureen Streett
Search and Social Media Specialist
What's Up Interactive
Maureen Streett is the Search and Social Media Strategist at What's Up Interactive. studied French and Journalism in college, has a background in Public Relations, and now specializes in Search Engine and Social Media Marketing at What's Up. Maureen is an active member of Atlanta's chapter of the American Marketing Association (AMA), and is the newest member of its Next Generation Marketing Special Interest Group.
Harold Becker
Direct Marketing Specialist
Atlanta, GA
Harold Becker has spent more than 20 years helping clients like Sony, AOL and Line-X grow their sales and revenue through marketing. He was a Director of Merchandising and Planning at Home Shopping Network and consults with major corporations around the country on how to use direct marketing to improve their marketing ROI.
