item9a1
MarkinPlaya

Over the last 15 years, Mark Shapiro has been doing media relations for a variety of technology companies ranging from international corporations to web launches and technology start-ups. He never went to PR school – instead, he has over 20 years real world experience as an editor and writer for several national consumer electronics and hobbyist magazines. You can visit Mark's website at www.srs-techpr.com

Mark Shapiro, Founder

SRS-TechPR

MShapiro@srs-techpr.com

© 2008 The 60 Second Marketer

ReshmaShah

Reshma Shah, Ph.D.

Goizueta Business School at Emory University

Reshma_Shah@bus.emory.edu

Reshma H. Shah is an Assistant Professor in the area of Marketing at Goizueta. Professor Shah joined the Goizueta Business School Faculty in 1997 after completing her Ph.D. in Marketing from the Katz Graduate School of Business at the University of Pittsburgh. In addition to her education, Reshma has worked full time in Corporate Component Procurement for IBM Corporation; in Litigation Consulting for Price Waterhouse; in Strategic Planning for Unilever, PLC; and in Account Management for Leo Burnett Advertising.

item9a

Hector Pages, Chief Operating Officer

Brand Movers, Inc.

HPages@Brandmovers.com

Hector Pages is Chief Operating Officer for Brandmovers, Inc., an Atlanta-based interactive promotion agency that specializes in online games, contests, and sweepstakes for leading consumer brands. He is an active member of the Promotion Marketing Association (PMA), the National Society of Hispanic MBA’s (NSHMBA) and an annual sponsor of the Promotion Marketing Association’s Law Conference. Hector also helps run A School Bell Rings, a non-profit that builds schools for impoverished children around the globe.

Andy Goldsmith, Vice President, Brand Strategy

American Cancer Society

Andy.Goldsmith@Cancer.org

Andy Goldsmith is Vice President, Creative and Brand Strategy for the American Cancer Society. He has responsibility for the Society's brand stewardship including its nationwide advertising program.

Andy has developed marketing strategies for companies such as MetLife, the LPGA, Columbia/HCA Hospitals and the American Cancer Society.

item9b

Lisa Cramer, Chief Sales & Marketing Officer

FirstWave Technologies

LCramer@FirstWave.net

Lisa Cramer is Chief Sales & Marketing Officer for FirstWave Technologies, Inc., in Atlanta, Georgia. FirstWave brings customers e-marketing services to generate quality leads, track ongoing sales, and nurture customer relationships. Contact FirstWave at info@firstwave.net, or 678-672-3100. www.firstwave.net

item9a2

Robert S. Becker, Ph.D, President

Becker Multimedia

Bob@beckermultimedia.com

Bob Becker has been active in corporate learning strategy, internal branding, instructional systems design, and multimedia production since the mid 1980s. His current clients are Polo Ralph Lauren, Royal Caribbean Cruise Lines, American Cancer Society, Subway, and 7-Eleven.

Bob publishes an eNewsletter called The Blended Learner. You can subscribe to his eNewsletter here http://www.beckermultimedia.com/contact.html.

item9a2a

Nick Wreden

CEO, FusionBrand

Nick@FusionBrand.com

Nick Wreden, MA, MS, is CEO of FusionBrand, Asia's leading data-driven branding experts. He is the author of ProfitBrand: How to Increase the Profitability, Accountability and Sustainability of Brands, and other books.

Nick's blog is at http://fusionbrand.blogs.com and he can be reached at Nick@fusionbrand.com.

item9b1

Mike Wittenstein, Chief Experience Officer

Storyminers

Mike@storyminers.com

Mike is a seasoned marketing/branding/operations/strategy execution veteran with over 20 years of experience at both large and small firms. Mike has a long track record at designing and delivering service innovations that help brands become more appealing—and more profitable. Mike has influenced key decisions at Air Canada, Apple, AT&T, CarMax, Delta Air Lines, Goodwill Games, Holiday Inns, IBM, Kinko’s, McDonald’s, MCI, Southern Company, Turner and Wingate Inns.

item9a2a1

Mike San Fratello

Principal, PathCut

MSanFratello@PathCut.com

item9a2a1a

Charles Boyar, Vice President

MediaAnalyzer

Boyar@MediaAnalyzer.com

Charles Boyar is the Vice President of MediaAnalyzer, an advertising metrics and analysis company. 

With over 15 years experience leading the Sales and Marketing Teams for media companies including the Financial Times, EcoMedia, and Ziff-Davis, Boyar brings a deep knowledge of effective advertising, marketing and  communications to MediaAnalyzer Inc. 

item9b2

Brent Arslaner, Vice President, Marketing

Unisfair, Inc.

brenta@unisfair.com

Brent oversees all Global Marketing at Unisfair.

Prior to joining Unisfair, Brent was Vice President of Marketing at Jamcracker, a leading provider of On Demand Delivery solutions.

Brent holds a B.S. in Supply Chain Management from Syracuse University.

item9b1a

Benjamin Wayne, President and CEO

Fliqz, Inc.

bwayne@fliqz.com

Prior to Fliqz, Benjamin was President & CEO of Collabrys, a leading provider of outsourced customer acquisition and retention solutions for Global 1000 corporations. Collabrys was acquired by E-Centives in 2004.

Benjamin holds an undergraduate degree from Princeton and an MBA from the Harvard Business School, and he was a Fulbright Research Scholar to South Korea..

item2

Mike is Principal and Founder of PathCut, a consultancy focused on marketing and sales alignment. He has over 20 years of marketing and sales experience and has published and contributed to articles on sales effectiveness, direct marketing, ASP services and the software industry in a number of different trade publications.

Mike earned an MBA from Harvard University and a BA from College of the Holy Cross

item5
item9b2a

Carol Rich, Account Manager

communications 21

CRich@C21PR.com

Carol Rich is an account manager with communications 21, a full service, integrated marketing public relations firm in Atlanta.

She graduated from the Grady College at the University of Georgia and is an active member of the Atlanta chapter of the American Marketing Association (AMA)..

item9a2a1a1

Chuck Moxley, Vice President of Marketing

Varsity Gold

Cmoxley@varsitygold.com

Chuck is currently Vice President of Marketing for Varsity Gold, Inc., one of the nation’s largest fundraising companies. Chuck has developed marketing, advertising and sales strategies for numerous brands including Lee Jeans, Sears, Sprint, CITGO, Chick-fil-A, Scientific-Atlanta, Whitehall Jewelers and many others.

item9a2a1a2

Bonnie Malone Fry, Director, Strategic Services

Return Path, Inc.

bonnie.fry@returnpath.net

Bonnie has managed several multi-channel, multi-million dollar businesses for Fortune 100 companies in the the retail sector.

Her knowledge of merchandising, customer buying behavior, content, design, and email campaign strategy have been instrumental in positioning her clients as thought-leaders in their marketplace.

AddThis Feed Button
MostImportantStuffInMarketing
The60SecondMarketer
item9a2a1a2a

Toby Bloomberg

Founder

Bloomberg Marketing

Toby Bloomberg is a highly-regarded expert on social media strategies and speaks regularly on the topic at industry events. She is the founder of Bloomberg Marketing, a social media marketing consultancy that helps organizations build stronger relationships with customers and stakeholders. Launched in 2004, her internationally recognized blog, Diva Marketing was one of the first "blog brands."

item9a2a1a2a1

Peter Rao-McCann

Interactive Consultant

Rao-McCann.com

Peter Rao-McCann is an Atlanta based interactive marketing guy who helps businesses grow online. Peter brings an odd mix of experience, including software product management, client-side marketing management, and agency-side account and project management success to his everyday encounters with opportunity. A Citizen of Canada, and a resident of the US for 14 years, Peter will never live in a winter climate again. For more information, visit here.

item9a2a1a2a1a

Todd Miechiels

Marketing Consultant

Miechiels.com

Todd Miechiels is a B2B Internet marketing consultant who helps companies and agencies market more intelligently online.

Todd provides consulting, coaching and a full range of services to help advance his clients and take their Internet marketing to the next level.

item9a2a1a2a2

Steven Grey

COO

Money Mailer

Steven Gray became the Chief Operating Officer of Money Mailer in July of 2007. Prior to his appointment, Gray was the Senior Vice President of National Accounts for eight years for Harte-Hanks Inc., a global leader in the direct and targeted marketing industry. During his time at Harte-Hanks, Gray was responsible for generating all new business on all levels within the company.