|| McDonald's Marketing Strategy. ||

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Transcript:

McDonald's Marketing Strategy.

In 1948, the first McDonald’s restaurant opened in San Bernardino, California.

Today, it’s the world’s leading food service organization with over $40 billion in sales from over 30,000 restaurants.

But McDonald’s didn’t grow rapidly because of luck. It grew because of hard work and smart business ideas.

One of McDonald’s greatest successes was the introduction of the Happy Meal.

By the late 1970s, McDonald’s was looking for new ways to attract customers. Research indicated that children were strong influencers in the restaurant decision-making process.

This resulted in the world’s first Happy Meal – a combo meal for children featuring a free toy that put McDonald’s restaurants smack-dab in the sites of children across the globe.

McDonald’s rationalized it could break-even or lose money on the Happy Meal in order to make money on the two adult meals it would gain in the process.

This idea – to appeal to one target market in order to generate revenue from another target market – has implications that are as important today as they were 30 years ago when the idea was first introduced.

When analyzing your target-market, be sure to explore the obvious and the not-so-obvious revenue drivers for your business.

The 60 Second Marketer is an online video magazine that provides tools, tips and tutorials for marketers around the globe.

Did you know? McDonald’s first drive-thru window didn’t open until 1975.

Did you know? Drive-thru sales now account for more than half of McDonald’s systemwide sales.

The 60 Second Marketer is a free resource brought to you by BKV Digital and Direct Response. BKV's clients include AT&T, Six Flags and the American Red Cross.