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© 2009 The 60 Second Marketer
Transcript:
3 Email Myths Busted
Research published by Lyris HQ outlined three common myths about email marketing that every marketing director should know.
Myth #1: Never use the word “Free” in a subject line.
According to Lyris HQ, the word “Free” doesn’t automatically cause SPAM filters to reject your emails. In fact, phrases commonly used by legitimate marketers such as “free shipping,” “free ebook” and “free white paper” are not affected.
Myth #2: Don’t send emails on weekends
In general, distributing your emails on Tuesday, Wednesday and Thursday is a good rule of thumb. But the only way to get a truly accurate read for your business is to test a weekend deployment and compare it to other results.
Myth #3: Improve your results by growing your list
As email marketing evolves, businesses are realizing that a successful campaign is about quality, not quantity. The best email campaigns are segmented to different targets and delivered to opt-in subscribers only.
The 60 Second Marketer is an online magazine for the marketing community, sponsored by BKV direct response and interactive.
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The 60 Second Marketer is a free resource brought to you by BKV Digital and Direct Response. BKV's clients include AT&T, Six Flags and the American Red Cross.