|| A 60 Second Introduction to Google Analytics ||

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Introduction to Google Analytics

There are a variety of free tools on Google that are very powerful.

One of the most useful tools is Google Analytics, which provides tracking information for website owners.

Once you’ve placed the Google Analytics tracking code onto your website, Google will start tracking visits.

The Dashboard highlights the site usage over a defined period of time. Statistics include visits, page views, average time on site and the pages per visit.

Traffic sources provide insights into how people arrived at your site, either through direct traffic, search engines, referring sites or other.

Traffic sources also includes a Keyword summary, which tells you which keywords were used to drive people to your site.

Content Overview provides insight into which pages have been viewed on your site.

If you have a website and you’re interested in tracking visits, navigation paths and even conversions, then Google Analytics is a must-have tool for your site.

The 60 Second Marketer is an online magazine brought to you by BKV interactive and direct response.

The 60 Second Marketer is a free resource brought to you by BKV Digital and Direct Response. BKV's clients include AT&T, Six Flags and the American Red Cross.