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Transcript:

The Single Most Important Thing Marketers Should Know About Website Design

Website design has evolved dramatically over the past several years.

The widespread adoption of Broadband cable has enable websites to evolve from small, multi-page entities to large, graphically robust entities.

Despite this, many businesses still design their websites based on traditional print media standards.

But consumers don’t read websites, they look at them, occasionally skimming the copy for words that flag them or interest them.

Once they see something of interest, they’ll take a deeper dive into the content, but the best websites are designed for watchers not readers.

When you’re designing your next website, consider how consumers engage with a website. Websites are much more like television shows than they are like brochures.

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