|| 5 Most Common Social Media Mistakes ||

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The 5 Most Common Social Media Mistakes.

There are dozens of common mistakes made by social media marketers. Anecdotal research by the 60 Second Marketer indicates these are the 5 most common mistakes:

1. Mistake #1 Sitting on the sidelines: It’s nearly impossible to understand social media without using social media. Dive in!

2. Mistake #2 Trying to run a campaign in 10 minutes a day: Social media is about an ongoing conversation, not a 10-minute monologue.

3. Mistake #3 Believing that social media can’t be measured: Yes, social media can be measured. For an in-depth look at measurement tools, visit the 60 Second Marketer website.

4. Mistake #4 Believing social media will sell itself: Don’t assume that a social media campaign will sell itself within your corporation. It will need a proponent, and that proponent is likely to be you.

5. Mistake #5 Simply uploading a YouTube video: Just because you’ve uploaded a YouTube video doesn’t mean you have a social media campaign. A successful campaign runs across dozens of platforms, not just YouTube.

By avoiding these common mistakes, you can ensure a successful, profitable social media campaign.

The 60 Second Marketer is an online magazine that provides tools, tips and tutorials for marketers around the globe.

The 60 Second Marketer is a free resource brought to you by BKV Digital and Direct Response. BKV's clients include AT&T, Six Flags and the American Red Cross.