|
||||||
|
 |
|
||||
|
||||||
|
 |
|
||||
|
||||||
Please allow several seconds for your 60 Second Marketer video to load completely.
If you want, you can forward this video to a friend. Just wait for the video to load, then select the little bullet-point icon on the right side just below the screen. That'll bring up an envelope icon, which is the "forward to a friend" button. Yeah, it's a little complex, but it's still easier than doing your taxes.
© 2009 The 60 Second Marketer
Transcript:
Dell Computer Social Media Strategy: How Dell Uses Social Media to Create a Dialogue with Customers.
During the 20th century, corporations used traditional media such as TV, radio and print to have a one-way monologue with customers and prospects.
Today, corporations are using social media to create a dialogue with customers.
Dell Computers has embraced this technique by incorporating several social media tools into their website:
Among other things, they have forums, blogs and wikis that provide answers to questions asked by their community.
They even have an idea storm section where customers can provide new ideas for directly to Dell.
Dell also generates millions of dollars in annual revenue by offering special deals to their Twitter followers.
To recap, in the past, marketers used traditional media to have a monologue with their customers. Today, marketers use social media to have a dialogue with customers.
The 60 Second Marketer is an online magazine for marketers around the globe. It’s brought to you by BKV Interactive and Direct Response.
| Sign Up for Free Weekly Tips via Email. No Spam. No Gimmicks. |
The 60 Second Marketer is a free resource brought to you by BKV Digital and Direct Response. BKV's clients include AT&T, Six Flags and the American Red Cross.