|| How to Use Facebook and Twitter as Marketing Tools ||

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Transcript:

How to Use Facebook and Twitter as a marketing tool.

The New York Times calls Twitter “one of the fastest-growing phenomena on the Internet.”

The Washington Post calls Facebook, “A Class-Act Website.”

So, if Facebook and Twitter are such big deals, how can they be used for marketing?

Let’s start with definitions:

Facebook is a social networking website much like LinkedIn and MySpace. Users can stay connected with business associates, family members, community members and other people by posting on their Facebook pages.

Alison Bahm, Director of Client Development for Response Mine Interactive, has this to say about how she uses Facebook:

(Video)

Twitter is a service that allows people to stay connected through an exchange of quick, frequent 140 character texts using the internet, text messaging or instant messaging.

Companies like Amazon, Dell, Apple and Southwest Airlines use Twitter to connect with customers, monitor concerns or comments from customers, and provide special offers to customers who follow their companies.

By staying connected with their customers, these organizations are constantly getting feedback on ways to improve and enhance their product and service offerings. At the same time, they’re building customer loyalty by creating a relationship with their customers.

Remember:

Twitter and Facebook are two of the most talked-about social marketing tools
Facebook is best for one-on-one communication with your prospective customers.
Facebook is ideal for salespeople who want to connect with their prospects in a more candid and personal format.
Twitter, on the other hand, is better for one-to-many communication.
It can also be used to monitor the “chatter” going on with your customer and prospect base.
When using Twitter, be sure to combine fun, interesting Tweets with information that rewards your Twitter followers

Companies that desire to stay at the forefront of marketing communications should investigate these and other social media technologies.

For a more in-depth look at Twitter, read “Who’s Tweeting on Twitter” by Toby Bloomberg in the 60 Second Articles section of our website.

The 60 Second Marketer is an online magazine for the marketing community where you provide the content.

Did You Know?

You can follow The 60 Second Marketer on Twitter by visiting Twitter.com/60SecondTwitter

"The 60-Second Marketer on Facebook omits mention of the Facebook brand; a strange oversight in a community of marketing professionals. My understanding of Facebook is limited, since I am not a college or high school student. Those are the people who built the Facebook brand, and those are the people whom the brand is abandoning in it's quest for advertising revenue.

What will be left when the quest is over? The unique purity of Facebook will become the pockmarked face of MySpace, an environment so crass and noisy that only a mindless marketer would stoop to it.

Imagine if Steve Jobs retired, and his successor offered to sell space on the OSX desktop to junk dealers, as PC makers have always done. Would the 60 Second Marketer publish guidelines on how to pollute the Mac? Or would it draw the line and say, nobody with a conscience should step over it. Personally, I feel a line should have been drawn for Facebook before the lions lay down with the lambs. There is a point where advertising destroys the things it loves, destroys culture too! Is there no turning back?" -- -- Bob Becker, President, Becker MultiMedia