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© 2009 The 60 Second Marketer
Transcript:
The 5 Best Ways to Measure a Social Media Campaign.
There are a number of different ways to measure the success of a social media campaign.
Five of the best metrics are as follows.
1. Metric #1 -- Traffic: This is easily measured using Google Analytics, Omniture or several other web analytics tools.
2. Metric #2 -- Interaction: Tracking the volume and quality of comments, forum posts and Tweets is another important metric.
3. Metric #3 -- Sales: By driving customers to a social media-specific landing page on your site, you can easily track sales and calculate an accurate ROI.
4. Metric #4 -- Leads: If you can’t sell your product over the internet, then it will be necessary to track leads. Don’t forget a lead is just a lead until it converts to a sale.
5. Metric #5 -- Engagement: One way to measure engagement is by tracking the time each visitor spends on your site.
To recap, five of the best metrics for a social media campaign are traffic, interaction, sales, leads and engagement.
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