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Transcript:

In introduction to behavioral targeting from The 60 Second Marketer.

Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns.

A company that uses behavioral targeting will track data on web-browsing behavior to select which advertisements are displayed to an individual. This helps the advertiser deliver messages that are more timely, interesting and relevant to the user.

By combining behavioral targeting with other factors such as geography, demographics and website content, advertisers are able to improve the ROI on their marketing investment.

Conversion rates on some ads that use behavioral targeting have been recorded at 10 times the regular, non-behavioral targeting conversion rate.

For a more in-depth look at behavioral targeting, read “How to Launch a Behavioral Targeting Campaign” by Raphael Ravilla in the 60 Second Articles section of our website.

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