|| Google Wants to See You Naked ||

Transcript:

How to Use Facebook and Twitter as a marketing tool.

The New York Times calls Twitter “one of the fastest-growing phenomena on the Internet.”

The Washington Post calls Facebook, “A Class-Act Website.”

So, if Facebook and Twitter are such big deals, how can they be used for marketing?

Let’s start with definitions:

Facebook is a social networking website much like LinkedIn and MySpace. Users can stay connected with business associates, family members, community members and other people by posting on their Facebook pages.

Alison Bahm, Director of Client Development for Response Mine Interactive, has this to say about how she uses Facebook:

(Video)

Twitter is a service that allows people to stay connected through an exchange of quick, frequent 140 character texts using the internet, text messaging or instant messaging.

Companies like Amazon, Dell, Apple and Southwest Airlines use Twitter to connect with customers, monitor concerns or comments from customers, and provide special offers to customers who follow their companies.

By staying connected with their customers, these organizations are constantly getting feedback on ways to improve and enhance their product and service offerings. At the same time, they’re building customer loyalty by creating a relationship with their customers.

Remember:

Twitter and Facebook are two of the most talked-about social marketing tools
Facebook is best for one-on-one communication with your prospective customers.
Facebook is ideal for salespeople who want to connect with their prospects in a more candid and personal format.
Twitter, on the other hand, is better for one-to-many communication.
It can also be used to monitor the “chatter” going on with your customer and prospect base.
When using Twitter, be sure to combine fun, interesting Tweets with information that rewards your Twitter followers

Companies that desire to stay at the forefront of marketing communications should investigate these and other social media technologies.

For a more in-depth look at Twitter, read “Who’s Tweeting on Twitter” by Toby Bloomberg in the 60 Second Articles section of our website.

The 60 Second Marketer is an online magazine for the marketing community where you provide the content.

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Transcript:

Google wants to see you naked. Are you ready?

Since the mid-1990s when search engine optimization was in its infancy, people have worked diligently to find ways to improve their rankings on search engines.

In the earliest days, several cloaking techniques were used to fool search engines into increasing a website’s organic ranking.

One technique was to use white type on a white background so that search engine spiders would read copy that was invisible to the visitor. The idea was that this would change or alter the organic search results.

But this practice came to a screeching halt once search engines began penalizing the websites that used this technique.

Which brings us to our point – Google wants to see your website naked, as it is, in its glorious, honest best. Websites that try to cover up or mask their content to manipulate their organic rankings are subject to the wrath of Google and other search engines.

Here are some legitimate techniques that can improve your organic rankings on Google, Yahoo, MSN and others:

1. Provide fresh, new content on your site so that other sites link back to it

2. Match your website’s blog headlines with the keyword phrases that people are searching on

3. Write articles for other sites that have links pointing back to your site

4. Distribute press releases that include links to the content on your site

For more information on search engine optimization techniques, visit the articles section of the 60 Second Marketer website.

The 60 Second Marketer is an online video magazine where you provide the content.