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Transcript:

How to use long tail keywords to improve your paid search campaigns by Hope Flammer 

Long Tail keywords are 3 and 4 word phrases which are very specific to whatever 

you’re selling.  

 The good news is that they’re relatively cheap.  The bad news is that you need a lot 

of them.  And that takes time. 

 Smart retailers search out long tail words that are relevant to their category.  For a 

company like VoiceQuilt.com, phrases like “Mahogany keepsake box” and “80th 

birthday gift ideas” have bid prices that are generally low and conversion rates that 

are high.   

 But a phrase like “80th birthday gift ideas” has only 700 searches a month.  Even 

with a high conversion rate, you need a lot of words to achieve significant sales 

volume.  

 Google Analytics has a report that shows visits and conversion rates for specific 

phrases that consumers have typed in.  Once you’ve identified these words, you can 

go to sites like AdWord Analyzer (www.AdWordAnalyzer.com), Keywords Analyzer 

(www.KeywordsAnalyzer.com) or www.LexFN.com to develop related words. 

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