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Transcript:
How to Write Blog Headlines that Get Seen by Search Engines
There are two important things to consider when writing a headline for your blog.
The first is whether or not it will attract eyeballs.
The second is whether or not it will attract inbound links.
To attract eyeballs, you’ll need to write headlines that a) put the reader’s interest first and b) have a “hook”
Headlines starting with “How to…” “5 myths about…” and “7 Worst Mistakes of…” are some of the most common ways to attract eyeballs.
In addition, you’ll need to write about topics that will attract inbound links.
Inbound links are a key component of the algorithms used by Google, Yahoo and Bing to calculate a site’s authority on the web. When you write relevant posts, other sites link to it, which is one way search engines calculate where to rank your content.
To recap, there are two important things to keep in mind when writing a headline for your blog:
1. Write headlines that put the reader’s interest first and have a hook
2. Write about topics that will attract inbound links to improve your SEO rankings
The 60 Second Marketer is an online magazine for marketers where you provide the content.
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