By Jamie Turner, Chief Content Officer, The 60 Second Marketer

 

A very special thanks go out to all our visitors who have contributed to our "Seventh Deadly Sin" page.

If you're here, it's probably because you came across our "Seventh Deadly Sin of Social Media Measurement" page in the book I co-authored called "How to Make Money with Social Media." In it, we discuss the first six deadly sins and encourage people to submit ideas for a seventh deadly sin by clicking here.

Here are some of the suggestions so far. Please feel free to email us and let us know your ideas for a Seventh Deadly Sin of Social Media Measurement.

"Not having fun being more connected to your customers and enjoying looking for tips that are useful for your customers to share with them in social media." -- Martin Brossman, www.ProNetworkingOnline.com

"People writing social media content for their companies may use slang or forget to use proper grammar as they see social media communication as an informal means of communication. It is important that correct grammar is used rather than ‘text message’ talk to maintain the professionalism of the brand. On the other-hand if the dialogue is with a customer that may prefer informal communication such as a student then it is ok to take a more informal tone as long as correct grammar, spellings and sentences are used where possible. -- Holly Williams, www.icaew.com/

"I think the Seventh Deadly Sin of Social Media Measurement is when people don't take action on the data. They get the data and then don't do anything with the data."

"How about this for a deadly sin? Only worrying about Twitter and Facebook instead of measuring all the other forms of social media."

"People spend too much time worrying about how creative their social media programs are instead of thinking about how effective they are."

"If you're looking for a Seventh Deadly Sin, how about the fact that some people just don't know how to get started? They may have read all the books, but they just don't know how to flip the switch to get started."

"People who spend too much money worrying about how to measure social media have their eyes focused on the wrong thing. Spending too much money on that is the Seventh Deadly Sin, in my opinion."

"Why are so many people worried about social media when they should be worried about measuring social media. If you don't do social media to track your ROI, then why are you doing social media in the first place?"

What are your ideas for the Seventh Deadly Sin of Social Media Measurement? Do you have one? If so, be sure to email it to us so we can add it to this page.

Thanks,

Jamie Turner

Share Your Ideas for the Seventh Deadly Sin of Social Media Measurement