Advertising spending in the United States has shifted a great deal in the past several years. Newspapers and radio have suffered the most, with declines of 1% and 4% respectively.
National TV and Magazines have shown impressive gains of 26% and 32% respectively. But the big winner -- no surprise here -- was spending on the internet, which has increased 85% between 2003 and 2007.
© 2008 The 60 Second Marketer