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© 2008 The 60 Second Marketer, All rights reserved, Site Map
Apple is at it again.
As discussed in previous posts, Apple (and its knucklehead CEO, Steve Jobs) are marketing geniuses. They not only have a knack for creating extremely usable computers, software and gadgets, they also have a knack for marketing the hell out of them.
Well, they're at it again. They've launched the new iPhone and, like its predecessors, it will be a huge success. Why? Two reasons: 1) They've built one of the most powerful brands in the world, and 2) They create a sense of scarcity every time they launch a new product.
Remember what your economics professor taught you about supply and demand? When a product's demand exceeds supply, you can charge a premium. And that's exactly what Apple does -- they create the perception that demand will outstrip supply so that eager consumers will rush to the store and pay a premium for their new product.
Nothing wrong with that. In fact, it's quite brilliant. And just one more feather in the cap of Steve Jobs and the rest of the geniuses at Apple.
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